Google Ads Management
Maximize your return on ad spend. We build high-intent search campaigns that force your competitors to bid higher while you capture the highest-intent traffic at the lowest CPA.
The Problem
Why You Are Failing
The landscape has changed. Old tactics don't just fail—they actively burn your budget. Identify the leaks before you scale.
Invalid Traffic
Competitors and bots can drain your budget. We implement safeguards to minimize fraudulent traffic.
Wasted Spend
Broad match keywords can burn budget on irrelevant searches. We surgically refine your targeting.
Inaccurate Data
Without offline conversion tracking, you are optimizing for leads, not sales.
Your Unfair Advantage
We don't compete. We dominate. Here is the engineering we deploy to ensure you win.
Intelligent Bidding
We use custom strategies that bid based on profit margin, not just revenue.
Competitor Intelligence
We analyze competitor keywords and ads to build campaigns that position you advantageously.
Performance focused
We believe in earning our keep. Our results differentiate us.
The Execution Plan
The Alpha/Beta Method
We structure campaigns with precision using Single Keyword Ad Groups (SKAGs) and Alpha/Beta testing structures to isolate high-performing search terms.
Keyword Intent Architecture
Rigorous implementation phase focused on speed and impact.
Traffic Quality Protection
Rigorous implementation phase focused on speed and impact.
Offline Conversion Tracking Setup
Rigorous implementation phase focused on speed and impact.
High-Velocity A/B Testing
Rigorous implementation phase focused on speed and impact.
Profit-Driven Strategy: Beyond ROAS
Amateur agencies optimize for 'Clicks' or 'Impressions'. We optimize for 'Net Profit'. We integrate directly into your CRM (Salesforce, HubSpot, Shopify) to feed offline conversion data back into Google Ads. This tells the algorithm not just who filled out a form, but who actually became a high-LTV customer. By training the AI on 'Qualified Revenue' rather than just 'Leads', we typically reduce CAC significantly within 90 days.
Structuring for Scale (Alpha/Beta)
We don't guess; we isolate. We structure your account using advanced Alpha/Beta methodology. 'Beta' campaigns are set to Broad Match Modifier to mine for new search terms. When a term converts profitably, we graduate it to an 'Alpha' campaign as an Exact Match keyword with its own dedicated budget. Finally, 'Gamma' campaigns target competitor brand names to capture their bottom-of-funnel traffic.
This structure serves a dual purpose: 1) It prevents wasted spend on irrelevant broad matches, and 2) It ensures your highest converting keywords never run out of budget. We build a fortress around your most profitable search terms.
Quality Score Engineering
Google rewards relevance with lower costs. If your Quality Score is 10/10, you can pay 50% less per click than a competitor with a lower score. We obsess over Ad Rank by aligning your Keyword, Ad Copy, and Landing Page Headline perfectly. This 'Message Match' increases your Click-Through Rate (CTR), drives down your Cost Per Click (CPC), and effectively increases your purchasing power.
24/7 Automated Optimization
Human media buyers sleep; our systems don't. We deploy 24/7 automated rules that adjust bids in real-time based on performance data. We adjust bids based on factors like inventory levels or peak performance times. We automate the routine execution so our strategists can focus on high-level strategy.
- SKAG (Single Keyword Ad Group) Implementation
- Negative Keyword Lists with 5,000+ Terms
- Competitor Brand Bidding (Conquesting) Strategies
- In-Market & Affinity Audience Layering
- Dynamic Search Ads (DSA) for Inventory Coverage
- Merchant Center Feed Optimization (Custom Labels)
- YouTube Intent Mapping (Search-to-Video Retargeting)
The Agenria Difference
What You Get
FAQ
Explore Ecosystem
Holistic growth requires a full-stack approach.
Meta (FB/IG)
Data-driven creative testing meets precise targeting. We leverage Meta's algorithms to scale your brand and find new audiences.
TikTok Ads
Native-first content that converts. We produce engaging UGC that fits perfectly on the platform and scales fast.
Google Business
Capture local intent. We optimize your Google Business Profile to ensure your business appears prominently for relevant local searches.
Ready to Dominate?
Stop wasting budget on strategies that worked in 2020. Upgrade your infrastructure today.