Budget DEFENSE

Protecting Ad Spend Efficiency

Invalid traffic—from bots, click farms, and accidental clicks—is a significant drain on PPC budgets. As automated campaigns like Performance Max become more prevalent, the risk of wasted spend increases. We implement rigorous monitoring and exclusion protocols to ensure your budget is spent on real, potential customers, not algorithms.

We enforce a proactive defense around your Google Ads account, ensuring data integrity and maximizing ROAS.

Performance Max (PMax) Precision

Google's Performance Max is powerful but can be inefficient if left unchecked. It often serves ads on low-quality inventory to meet spend targets. We use scripts and placement exclusions to guide PMax towards high-value placements, preventing budget leakage on irrelevant sites and apps.

Placement Audits

We regularly audit where your ads are showing. We identify low-quality display placements and mobile apps known for accidental clicks, adding them to account-level exclusion lists. This forces the algorithm to focus on premium inventory that drives conversions.

• Mobile App Category Exclusions
• Geographic Filtering & Anomaly Detection
• Placement Quality Reviews
• Search Term Audits

Invalid Traffic Filtering

Competitor clicks and bot traffic distort your data and drain your budget. We monitor for suspicious patterns, such as repeated clicks from the same subnet or impossible conversion times. By identifying these anomalies, we can block the sources and keep your campaign data clean.

Our analysts detect velocity spikes and irregular behavior, implementing IP and device-level blocks to stop invalid traffic at the source.

Technical Deep Dive: Defense Protocol

We employ a multi-layered approach to ad security. This ensures comprehensive protection against various forms of budget waste.

Layer 1: Proactive Exclusions

We utilize known threat databases to block data center proxies and known botnet IPs before they can access your ads. These exclusion lists are updated regularly to stay ahead of new threats.

Layer 2: Behavioral Analysis

We review server logs and campaign reports for non-human behavior patterns, such as zero-second bounce rates or perfectly linear interaction signatures. Confirmed threats are added to exclusion lists.

Layer 3: Refund Assistance

When significant invalid traffic is detected, we assist in documenting the activity for submission to Google's Ad Traffic Quality Team. While refunds are at Google's discretion, providing detailed forensic data significantly improves the chances of recovery.

Human Oversight

Automated tools are helpful, but human judgment is essential. Our analysts verify potential threats to avoid false positives, ensuring that real customers are never blocked. We combine technology with expertise for optimal results.

• Manual Review of Traffic Anomalies
• Cross-Campaign Analysis
• Competitor Activity Monitoring
• Conversion Data Verification